Former longtime Florida and Ohio State football coach Urban Meyer is reportedly among those who will be working with a new firm in advising college athletic departments regarding the upcoming Name, Image and Likeness market place. According to the Sports Business Journal, Meyer is one of several high-profile advisers that has teamed up with Altius Sports Partners, a firm founded by former NFLPA Vice President of Business Affairs Casey Schwab.
Per the report, Oliver Luck, whose past stints include XFL commissioner, NCAA executive vice president for regulatory affairs, and athletic director at West Virginia, will work alongside Meyer in the same capacity. Details regarding Schwab’s new venture and how Meyer became involved can been seen below, as detailed by the SBJ.
Meyer, 56, retired from coaching after the 2018 season, ending a career that saw him win three national championships two at Florida and one at Ohio State. Luck, 60, was the athletic director at West Virginia from 2010-2014 before joining the NCAA and later the short-lived XFL reboot.
In regards to the upcoming NIL marketplace, The NCAA’s Board of Governors, in mid-spring, supported rule changes that will allow student-athletes to “receive compensation for third-party endorsements both related to and separate from athletics.” The new policy is expected to be adopted in all three NCAA divisions by January of 2021 in order for the rules to take effect at the start of the 2021-22 academic year.